Full Funnel Marketing :

At Digital Surf, we understand that customers are at different stages of their journey, and reaching them with the right message at the right time is key to driving conversions. That’s why we utilize a full-funnel marketing approach, using a mix of powerful advertising tools and strategies to ensure your brand is visible at every touchpoint.

Display Ads
We use eye-catching display ads to increase awareness and attract potential customers early in their journey. Display ads help introduce your business to a broad audience, putting your brand in front of users as they browse websites, apps, and other digital content.

Local Services Ads (LSA)
For businesses that rely on local customers, Local Services Ads (LSA) are a game-changer. These ads appear at the top of search results when users are looking for services in your area, ensuring that your business stands out in local searches and drives high-quality leads.

Google & Bing Search Ads
Search ads on Google and Bing allow us to capture customers who are actively searching for your products or services. By targeting relevant keywords, we connect your business with users who are already in a decision-making mindset, helping drive high-intent traffic to your site.

Performance Max (PMax)
Performance Max campaigns bring all the power of Google's machine learning and automation to your business. By running across Google’s entire inventory, PMax ads ensure that we reach your potential customers wherever they are, whether they’re on Search, YouTube, Gmail, or Google Display Network. This approach maximizes performance by optimizing ad delivery and targeting based on real-time data.

YouTube Ads
YouTube is one of the most powerful platforms for engaging users at every stage of the funnel. Whether we’re building brand awareness with video ads or driving conversions through remarketing, YouTube provides a visual and dynamic way to connect with your audience, showcase your products, and tell your brand’s story.

Demand Generation
With demand generation strategies, we focus on creating awareness and interest around your brand, even before a customer is ready to purchase. By using targeted content, retargeting ads, and engaging messaging, we nurture potential leads and keep your business top of mind, so when they’re ready to buy, you’re the first choice.

Reaching Clients Wherever They Are in Their Journey
By combining these various ad strategies, we ensure your business is present throughout the entire customer journey—from the moment a potential lead discovers your brand to when they’re ready to make a purchase. This multi-touch approach helps build trust, increases engagement, and drives consistent, long-term growth.

Digital Analysis

Comprehensive Digital Analysis

Our digital analysis is designed to give you a clear picture of where your business stands online. We start by evaluating your current digital presence, including your website performance, content, and visibility across platforms. Then, we take a close look at your competitors to understand how you compare within your industry and identify missed opportunities. From there, we conduct a full website review to assess user experience, messaging, and functionality. Finally, we examine your overall web presence to pinpoint strengths, gaps, and areas for growth. This in-depth analysis gives us the insight needed to create a strategic plan that positions your business for long-term success.