Full-funnel marketing is a strategic approach that targets potential customers at every stage of the buyer's journey—from first becoming aware of a brand to making a purchase and beyond.

The funnel typically consists of three key stages:

1. Top of Funnel (TOFU) – Awareness

Goal: Capture attention and attract new prospects.

Tactics: Content marketing, social media, SEO, display ads, influencer outreach.

Metrics: Impressions, reach, website traffic, social engagement.

2. Middle of Funnel (MOFU) – Consideration

Goal: Nurture interest and educate prospects.

Tactics: Email marketing, webinars, gated content (eBooks, whitepapers), retargeting ads.

Metrics: Time on site, email signups, content downloads, engagement rate.

3. Bottom of Funnel (BOFU) – Conversion

Goal: Drive action (purchase, sign-up, demo request).

Tactics: Product demos, case studies, reviews/testimonials, sales calls.

Metrics: Conversion rate, sales, cost per acquisition (CPA), ROI.

Local Services Ads (LSAs) are a type of paid advertising offered by Google that connect local businesses directly with people who are searching for the services they provide. These ads appear at the very top of Google Search results—above traditional paid ads and organic listings—making them highly visible to potential customers.

Key Features of LSAs:

Pay-per-lead model: Unlike traditional Google Ads (pay-per-click), with LSAs you pay only when a customer contacts you directly through the ad (e.g., phone call or message).

Google Guarantee badge: Businesses that pass a background check and meet Google’s eligibility criteria receive a badge that increases trust and credibility.

Customer-focused: LSAs prioritize businesses based on proximity, reviews, responsiveness, and other service quality indicators.

Easy setup: You choose services offered, service areas, business hours, and budget. No need to manage keywords or complex bidding strategies.

How LSAs Benefit Your Business:

Increased Visibility: LSAs appear at the top of Google results, increasing the likelihood that local customers see your business first.

Higher Quality Leads: Since you only pay for direct contacts from people actively searching for your services, leads tend to be more qualified.

Trust & Credibility: The Google Guarantee badge reassures potential customers that your business is vetted and reliable.

Cost Efficiency: You're not charged for impressions or clicks—only for actual leads.

Performance Tracking: You can track leads, respond quickly, and manage your reputation through reviews within the LSA dashboard.

Would you like help determining if your specific industry qualifies for LSAs or setting them up?

Full funnel marketing helps your business grow by ensuring that you’re not only reaching potential customers at the right time but also nurturing relationships with them throughout their buying journey. By using a mix of strategies and platforms, we increase visibility, drive engagement, and ultimately guide leads to conversion. This comprehensive approach leads to higher quality leads, better ROI, and sustainable growth for your business.

Google search ads are text-based ads that appear at the top or bottom of Google’s search results when someone types in a query. When a user enters a search term (e.g., “buy running shoes”), Google shows relevant ads based on the keywords and phrases the business has targeted. These ads are usually marked with a small “Ad” label, and businesses only pay when someone clicks on their ad (this is called Pay-Per-Click or PPC advertising)

🔍 1. Look for Proven Results

Case Studies: Ask for real-world examples of campaigns they’ve run, preferably in your industry.

Metrics That Matter: Do they measure ROI (not just vanity metrics like likes/follows)?

Client Testimonials: Look for detailed, authentic feedback, not just generic praise.

🧠 2. Evaluate Their Understanding of Your Business

Do they take time to understand your goals, industry, and customers?

Are they asking thoughtful questions rather than pitching a cookie-cutter package?

✅ 3. Check Credibility and Transparency

Clear Pricing: Are they open about costs, deliverables, and timeframes?

Contracts & Terms: Is everything in writing with clear exit clauses?

Certifications: Do they hold certifications (e.g., Google Ads, HubSpot, Meta Blueprint) that reflect skill?

👥 4. Assess Communication Style

Do they respond quickly and clearly?

Are they open to collaboration and feedback?

Can they explain technical terms in a way you understand?

💡 5. Start Small

Consider starting with a short-term or limited-scope project to evaluate their work ethic and results before committing long term.

🚩 Red Flags

Guaranteed results (e.g., “We’ll get you #1 on Google in 1 week!”)

Overuse of jargon without explanation

Lack of transparency in reporting or processes

One-size-fits-all approach